Raw Denim – Wear Often
Firstly, you will notice how rigid and unforgiving this denim feels. But don’t worry, this will soften and it won’t be long before your pants look and feel like an extension of you.
In order to achieve the distinctive look and feel only achieved by raw denim, it’s important that certain rules are applied to properly care for your denim. Note that this is a guide only and each individual’s ride and wearing behaviour should be considered.
Wear often – This will not only soften the denim, but wearing the jeans will create the distress marks caused by your individual use and fit. This is what makes raw denim special. As you naturally abrade the indigo, the jeans begin to form a one of a kind look exclusive to you.
Don’t wash for the first 6 months – True raw denim connoisseurs will tell you washing any sooner is a sin. Give your jeans time to soften up and create their unique look.
Wash every 3-4months following these steps:
- Fill bath – Fill a bath with cool or lukewarm water.
- Add soap – Add a weak-strength soap (a denim wash is preferred but soap will be fine).
- Wash – Lay the pants out in the bathtub and agitate underwater for a few minutes.
- Soak – Ensuring all parts of the jeans are submerged let sit for 30-45 minutes.
- Drain – Agitate one more time and then drain bath.
- Rinse – Refill with fresh water and let sit a further 5-10 minutes.
- Dry – Hang wet pants up to dry.
Some Indigo transfer may occur with raw denim.
NOTE: See care instruction labels on your Clutch Moto garments for specific details on how to care for individual products.